MMOexp Monopoly Go: Scopely has doubled down on live-service
Kirjoittanut Calista » 26.5.2025 10:26
The game’s rise came at Monopoly Go Stickers a time of major shifts in entertainment consumption. As pandemic lockdowns ended and people returned to normal routines, many mobile games saw engagement drop. But Monopoly Go! bucked the trend, in part because of its highly social design and continual updates.
Scopely has doubled down on live-service support, constantly analyzing data to tweak the player experience. From limited-time events to UI improvements, every change is aimed at keeping the game fun and fresh. Ferreira described it as “a living, breathing product that evolves daily.”
That focus on longevity has paid off in more ways than one. When Savvy Games Group acquired Scopely for $4.9 billion in 2023, Monopoly Go! was already a success—but its performance post-acquisition gave Savvy instant credibility in the space. More recently, Scopely acquired Niantic’s gaming division for $3.5 billion, signaling even greater ambitions in mobile and AR gaming.
Meanwhile, Monopoly Go! continues to expand its audience through high-profile partnerships. Collaborations with Marvel, and now Star Wars, have introduced the game to new demographics while keeping loyal players engaged with themed content.
Eugene Evans, a gaming veteran and former Hasbro executive, summed up the title’s success at a recent industry event: “It wasn’t just about building a good game. It was about building one that people wanted to spend time in—and bring others along for the ride.”
In an age where attention is everything, Monopoly Go! has proven that even a 90-year-old board game can become the heartbeat of Monopoly Go Stickers buy a billion-dollar mobile empire.
Scopely has doubled down on live-service support, constantly analyzing data to tweak the player experience. From limited-time events to UI improvements, every change is aimed at keeping the game fun and fresh. Ferreira described it as “a living, breathing product that evolves daily.”
That focus on longevity has paid off in more ways than one. When Savvy Games Group acquired Scopely for $4.9 billion in 2023, Monopoly Go! was already a success—but its performance post-acquisition gave Savvy instant credibility in the space. More recently, Scopely acquired Niantic’s gaming division for $3.5 billion, signaling even greater ambitions in mobile and AR gaming.
Meanwhile, Monopoly Go! continues to expand its audience through high-profile partnerships. Collaborations with Marvel, and now Star Wars, have introduced the game to new demographics while keeping loyal players engaged with themed content.
Eugene Evans, a gaming veteran and former Hasbro executive, summed up the title’s success at a recent industry event: “It wasn’t just about building a good game. It was about building one that people wanted to spend time in—and bring others along for the ride.”
In an age where attention is everything, Monopoly Go! has proven that even a 90-year-old board game can become the heartbeat of Monopoly Go Stickers buy a billion-dollar mobile empire.